A Brief introduction about Sony and All 4 main business activites using internet (Part 2)

Introduction

Sony is a huge company that consist multiple types of multiple types of business, which they offer Gaming Products Services, Movie Films Sponsorships, Offering Mobile phone devices and further more. It is founded in 7th May 1946, by the name of Masary Ibuka in Tokyo within Japan. In this present day, Sony has expand their business into a multi national Franchise company which was available in most country with their own personal subsidiaries. For example in India they have they’re own Sony company known as Sony India.

Figure 7, shows Sony logo

So how does these company use internet?

In this part I will only demonstrate the examples from Sony entertainment which is the industry that provide gaming products and services. Sony Entertainment use internet as an advantages to be ahead of their competitors. For Instance, they had use the internet as a way to do their research to create an ultimate product with the highest request that has been made through in a discussion forum websites. These information was then mix and used to redesign a global product known as PS4. Further in the present days they have release the two different types of PS4 which is PS4 Slim and PS4 PRO. Each console represents its own uniqueness and has achieve a lot of good feedbacks about it.

Figure 8, shows the most best performance console in sony company

For procurement activities, The company has established its own virtual games market known as playstation stores which allow customers to purchase downloadable games and additional contents without going to a game store to grab a hard copy of the games. They also allow their customers to customize their profile picture and themes by selling some of those customization in the playstation store. They also use membership where the customers need to pay the subscription in order to use the internet to play with their friends in online matches.

Figure 9, shows their online market store that is available in PS4

For Communication, Sony has multiple way to let their consumers to contact them if they need an inquiries, For examples, since this industries are focusing more into entertainments, there is a possibilities that they at least need to do a maintenance servers to give players a better experience with their latest softwares. Some of their users are not been notified about this issues, they can always go through the company social media page such as twitter. Either they want to tweet about this issue or read the latest announcement in the company post.

Figure 10, shows their twitter page about their tweets and replies.

Finally for promotions, Sony use Email communication method when the customers sign up for an account and agree to the terms of allowing the company to send promotions to their email. those email that the consumers sometimes receives may contain a redeemable code which sometimes give the user a discount to purchase an app within a limited period of times. The console also offers their consumers to be able to buy movies from their playstation stores instead of purchasing them in stores.